Lynx social

We used Lynx's social channels to support their brand shift from being all about getting the girls, to becoming a more sophisticated brand that men aspire to.

New product launch lay downs

Each individually relating to different passion points. 

Lynx at Christmas

Christmas is a time for traditions and everyone has their own, so we took to Twitter to reassure guys across the UK that whatever their Christmas traditions, there's always one that they can guarantee - receiving a Lynx Gift Set.

For the guys that tweeted #Lynx on Christmas Day, we created a surprise and delight competition in the form of our very own wheel of fortune, with a Lynx twist to let them know you can never have too much Lynx at Christmas. 

Inspired

In collaboration with London On The Inside, Inspired unlocks stories behind individuals that are pursuing something they love.

National Men's Grooming Day

To celebrate National Men's Grooming Day, we briefed Vidsy to create content which we edited into a shareable video.

The Perfect Partnership

Twitter and Facebook posts to educate guys that anti-perspirant and bodyspray are best used together.